Hey, I’m Victor Borg, a product designer

Hey, I’m Victor Borg, a product designer

I turn insights into impact through empathy, creativity, and collaboration.

I turn insights into impact through empathy, creativity, and collaboration.

Open to work

10+ YoE

Hands On Expertise

Mentor Leadership

Fullstack Designer

Showcase

Jeeves ERP

Jeeves ERP – Modernizing enterprise UX for factory workers

Jeeves ERP – Modernizing enterprise UX for factory workers

Jeeves ERP – Modernizing enterprise UX for factory workers

business_center

Lead UX Designer

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2022

groups

3 person project + members from various stages

Overview

Redesigned the daily experience of factory managers using Jeeves ERP, turning complex, outdated interfaces into a modern, intuitive, and visually engaging concept. Delivered a cross-device prototype and showcased it in promotional materials and internal presentations.

Key Outcomes

  • Created a full user journey prototype covering monitoring, actions, and reporting

  • Established a visual benchmark with glass-morphic UI and clean typography

  • Highlighted ERP usability improvements for employees and customers

  • Strengthened Jeeves ERP’s positioning as a design-forward, modern solution

UX Design

UI Design

New Concept

Medisqin clinic

Elevating Beauty & Luxury: A Seamless Digital Experience

Elevating Beauty & Luxury: A Seamless Digital Experience

Elevating Beauty & Luxury: A Seamless Digital Experience

business_center

Product Designer & Webflow Developer

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2025

groups

1 person project

Overview

Redesigned Medisqin Clinic’s website, optimizing navigation and booking flows for a smoother user experience. Delivered a responsive Webflow site with an easy-to-manage CMS, enabling the clinic to scale and update content effortlessly in the future.

Key Outcomes

  • ↑ 40 % Unique Visitors – more people coming to the site overall.

  • ↑ 110 % User Engagement – users staying longer, interacting more.

  • ↑ 30 % Conversion Rate – more visitors turning into bookings or leads

  • Easy updates and scaling with CMS integration

  • Simplified booking and navigation with clear structure and sticky actions

  • Increased trust through strong visuals, branding, and testimonials

  • Responsive design across devices – the site works well on desktop, tablet, mobile.  

UX Design

UI Design

Content Creation

Webflow Development

HTML

CSS

Testimonials

About me

I’ve always been a curious, people-oriented person.

My career journey started in B2C and B2B sales, where I discovered how much I enjoy connecting with people — understanding their needs and helping them find the right solution. That same curiosity and focus on people eventually led me to UX design.

9 years has pasted and today I combine understanding of human behavior with a passion for visual design and detail. I care deeply about crafting intuitive interfaces that not only work well but also feel great to use — thoughtful layouts, clear hierarchy, and design that balances function with aesthetic simplicity.

I love collaborating with others and helping people unlock their creativity — it’s where I thrive and do my best work. Outside of design, I find balance through music, being close to the ocean, and running. Those moments help me slow down, clear my thoughts, and stay calm — and often spark new ideas. For me, creativity isn’t just something I do; it’s a way of moving through life.

Work Experience

Blueprint (Present)

Co-founder of an agency specializing in product design, where I help create seamless user experiences and guide businesses through complex product development challenges. My focus is on empowering organizations by delivering solutions that make life easier and more intuitive for their customers.

2024/11 → 2025/04

UX/UI Desgner at Medisqin clinic

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Stockholm - Remote

Redesigned and rebuilt a responsive Webflow website to create a smoother, more intuitive user experience and strengthen the brand’s digital presence.

  • Improved booking flow, navigation, and overall service clarity

  • Increased website visitors by 40%

  • Boosted user engagement by 110%

  • Raised conversion rate by 30%

2024/04 → 2025/10

UX Researcher & UX/UI Designer at Extend Commerce

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Stockholm - On-site, remote

Led UX/UI research and analysis for Extend Commerce to identify key usability issues and define a clear path toward a more efficient and intuitive product experience.

  • Conducted workshops, user interviews, and a full UI audit

  • Identified 31 problem areas and developed actionable solutions

  • Created a prioritized roadmap for improvements in onboarding, order picking, and the overall user experience

2024 → 2024

UX Designer at DKMS Solutions

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Stockholm - Remote

Analyzed an existing application to understand user needs and improve the overall product experience through research, mapping, and collaborative design.

  • Identified key user needs and pain points through analysis

  • Created personas and mapped user journeys in Miro

  • Translated insights into wireframes with actionable improvements

  • Presented findings to the development team, aligning product direction and enabling more user-centered decisions


2024 → 2024

UX/UI Designer at Qlinc

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Stockholm - Remote

Analyzed an application to align user needs with business goals and ensure the final design delivered both value and usability.

  • Developed rapid prototypes to explore design solutions

  • Gathered user feedback and iterated through multiple design rounds

  • Delivered a high-fidelity mockup as a validated, user-centered solution

VASS (formerly Zington)

UX/UI design consultant creating intuitive, accessible, and visually engaging digital experiences that connect user needs with business goals.

2022/09 → 2022/11

UX/UI Designer at Bygma

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Stockholm - Remote

Designed a new customer flow to simplify how users create, manage, and reuse favorite lists of building materials, improving overall efficiency and driving repeat orders.

  • Streamlined the process for creating and reusing Favorite lists

  • Enhanced usability and clarity within the customer journey

  • Boosted efficiency and encouraged repeat purchases

2022/08 → 2023/05

UX/UI Designer

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Stockholm - On-site

Collaborated with design teams to strengthen UX practices and uncover actionable user insights through research, testing, and mentorship.

  • Partnered with designers across teams on UX research and usability testing

  • Facilitated workshops to align teams around user needs

  • Mentored junior designers and supported skill development

  • Applied FullStory certificate and expertise to identify key behavior patterns and improvement opportunities


Jeeves ERP

Sweden’s largest ERP providers, part of Forterro, serving over 25,000 industrial companies across Europe. As the company’s first and only UX/UI designer, I pioneered the integration of user experience and interface design into their offerings. I conducted user research, designed intuitive workflows, and developed interfaces that aligned with both business objectives and user needs, laying the foundation for a user-centric design approach within the organization.

Sweden’s largest ERP providers, part of Forterro, serving over 25,000 industrial companies across Europe. As the company’s first and only UX/UI designer, I pioneered the integration of user experience and interface design into their offerings.

I conducted user research, designed intuitive workflows, and developed interfaces that aligned with both business objectives and user needs, laying the foundation for a user-centric design approach within the organization.

2022/05 → 2022/09

UX/UI Lead Designer

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Stockholm - On-site, remote

Led the UX transformation for Jeeves ERP, driving a cross-functional effort to modernize the product experience through collaboration, iteration, and early user involvement.

  • Guided a cross-functional team through the full design process

  • Facilitated workshops to align business goals and user needs

  • Delivered prototypes from concept to high-fidelity designs

  • Used iterative testing and user feedback to shape a modern UX benchmark

  • The final experience was showcased in a promotional film as a model for the new ERP vision

2021/01 → 2022/08

Product Designer

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Stockholm - On-site, remote

Redesigned Jeeves ERP’s design client into the modern, user-friendly Jeeves Design Studio, creating an intuitive tool widely adopted across the organization.

  • Led user research to understand needs and pain points

  • Developed prototypes to iterate and validate design solutions

  • Collaborated closely with stakeholders to ensure alignment

  • Delivered a highly intuitive tool now broadly used across the organization

2019/01 → 2022/08

UX/UI Designer

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Stockholm - On-site, remote

Redesigned Jeeves ERP’s invoice approval tool to streamline workflows, enhance mobile usability, and reduce errors, delivering a more efficient and user-friendly experience.

  • Conducted user research to identify pain points and improvement opportunities

  • Developed iterative prototypes to refine workflows

  • Collaborated closely with stakeholders and developers for early alignment

  • Improved mobile usability and minimized errors in the approval process

2020/01 → 2021/05

UX/UI Designer

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Stockholm - On-site, remote

Created a consistent design system for Jeeves ERP’s 3,500+ program modules, improving workflow efficiency and establishing a cohesive visual identity across the platform.

  • Conducted user research and stakeholder interviews to inform design decisions

  • Facilitated workshops to align teams and gather feedback

  • Developed four standardized templates to simplify workflows

  • Delivered training materials and lectures on the design policy, now integrated into company-wide onboarding

  • Supported over 2,000 customers with a unified and consistent experience

Freelancer

Freelance digital specialist crafting intuitive experiences, impactful social stories, and cohesive brand identities that connect with people and amplify ideas.

2018/10 → 2018/12

Social Media Content Creator at Non-Violence Art Project

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Stockholm - On-site

Developed visual stories and photo concepts to help Non-Violence Art Project engage audiences and amplify their message of peace.

  • Created photo concepts tailored for social media engagement

  • Developed visual storytelling to communicate the organization’s mission

  • Helped increase audience awareness and strengthen brand messaging

2018/01 → 2018/02

Digital Brand Designer (Undisclosed client)

Digital Brand Designer

(Undisclosed client)

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Stockholm - Remote

Designed a new logo and brand identity, establishing a cohesive visual language that strengthened the company’s image and reflected its core values.

  • Developed a new logo aligned with the brand’s vision

  • Created a cohesive visual identity across all touchpoints

  • Ensured the design reflected company values and enhanced brand perception

2018/01 → 2018/02

Digital Specialist (Undisclosed client)

Digital Specialist

(Undisclosed client)

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Stockholm - Remote

Drove digital transformation through user-centered design, applying expertise in UX, workshops, Design Thinking and team facilitation.

Adoveo

Adoveo, a Stockholm-based SaaS company, creates high-engagement interactive campaigns. As first UX/UI designer, I led research, designed workflows, and developed interfaces that aligned user needs with business goals.

2017 → 2018

UX/UI Designer

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Stockholm - On-site

Designed a self-service tool for creating interactive video ads, replacing a manual, time-consuming process with a more efficient and user-friendly solution.

  • Conducted competitive analysis to inform design decisions

  • Created sketches and wireframes to map out the user flow

  • Facilitated workshops to gather feedback and align stakeholders

  • Developed a clickable prototype to ensure a consistent, intuitive, and efficient user experience

Want to work together?

Available for full-time or project-based work — remote or on-site in Sweden

Available for full-time or project-based work — remote or on-site in Sweden

Reach out for collaborations, opportunities, or simply a good conversation over coffee!

Reach out for collaborations, opportunities, or simply a good conversation over coffee!

Hello@victorborg.se

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