Open to work
10+ YoE
Hands On Expertise
Mentor Leadership
Fullstack Designer
Showcase
Jeeves ERP
business_center
Lead UX Designer
calendar_today
2022
groups
3 person project + members from various stages
Overview
Redesigned the daily experience of factory managers using Jeeves ERP, turning complex, outdated interfaces into a modern, intuitive, and visually engaging concept. Delivered a cross-device prototype and showcased it in promotional materials and internal presentations.
Key Outcomes
Created a full user journey prototype covering monitoring, actions, and reporting
Established a visual benchmark with glass-morphic UI and clean typography
Highlighted ERP usability improvements for employees and customers
Strengthened Jeeves ERP’s positioning as a design-forward, modern solution
UX Design
UI Design
New Concept
Medisqin clinic
business_center
Product Designer & Webflow Developer
calendar_today
2025
groups
1 person project
Overview
Redesigned Medisqin Clinic’s website, optimizing navigation and booking flows for a smoother user experience. Delivered a responsive Webflow site with an easy-to-manage CMS, enabling the clinic to scale and update content effortlessly in the future.
Key Outcomes
↑ 40 % Unique Visitors – more people coming to the site overall.
↑ 110 % User Engagement – users staying longer, interacting more.
↑ 30 % Conversion Rate – more visitors turning into bookings or leads
Easy updates and scaling with CMS integration
Simplified booking and navigation with clear structure and sticky actions
Increased trust through strong visuals, branding, and testimonials
Responsive design across devices – the site works well on desktop, tablet, mobile.
UX Design
UI Design
Content Creation
Webflow Development
HTML
CSS
Testimonials
About me
I’ve always been a curious, people-oriented person.
My career journey started in B2C and B2B sales, where I discovered how much I enjoy connecting with people — understanding their needs and helping them find the right solution. That same curiosity and focus on people eventually led me to UX design.
9 years has pasted and today I combine understanding of human behavior with a passion for visual design and detail. I care deeply about crafting intuitive interfaces that not only work well but also feel great to use — thoughtful layouts, clear hierarchy, and design that balances function with aesthetic simplicity.
I love collaborating with others and helping people unlock their creativity — it’s where I thrive and do my best work. Outside of design, I find balance through music, being close to the ocean, and running. Those moments help me slow down, clear my thoughts, and stay calm — and often spark new ideas. For me, creativity isn’t just something I do; it’s a way of moving through life.
Work Experience
Blueprint (Present)
Co-founder of an agency specializing in product design, where I help create seamless user experiences and guide businesses through complex product development challenges. My focus is on empowering organizations by delivering solutions that make life easier and more intuitive for their customers.
2024/11 → 2025/04
UX/UI Desgner at Medisqin clinic
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Stockholm - Remote
Redesigned and rebuilt a responsive Webflow website to create a smoother, more intuitive user experience and strengthen the brand’s digital presence.
Improved booking flow, navigation, and overall service clarity
Increased website visitors by 40%
Boosted user engagement by 110%
Raised conversion rate by 30%
2024/04 → 2025/10
UX Researcher & UX/UI Designer at Extend Commerce
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Stockholm - On-site, remote
Led UX/UI research and analysis for Extend Commerce to identify key usability issues and define a clear path toward a more efficient and intuitive product experience.
Conducted workshops, user interviews, and a full UI audit
Identified 31 problem areas and developed actionable solutions
Created a prioritized roadmap for improvements in onboarding, order picking, and the overall user experience
2024 → 2024
UX Designer at DKMS Solutions
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Stockholm - Remote
Analyzed an existing application to understand user needs and improve the overall product experience through research, mapping, and collaborative design.
Identified key user needs and pain points through analysis
Created personas and mapped user journeys in Miro
Translated insights into wireframes with actionable improvements
Presented findings to the development team, aligning product direction and enabling more user-centered decisions
2024 → 2024
UX/UI Designer at Qlinc
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Stockholm - Remote
Analyzed an application to align user needs with business goals and ensure the final design delivered both value and usability.
Developed rapid prototypes to explore design solutions
Gathered user feedback and iterated through multiple design rounds
Delivered a high-fidelity mockup as a validated, user-centered solution
VASS (formerly Zington)
UX/UI design consultant creating intuitive, accessible, and visually engaging digital experiences that connect user needs with business goals.
2022/09 → 2022/11
UX/UI Designer at Bygma
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Stockholm - Remote
Designed a new customer flow to simplify how users create, manage, and reuse favorite lists of building materials, improving overall efficiency and driving repeat orders.
Streamlined the process for creating and reusing Favorite lists
Enhanced usability and clarity within the customer journey
Boosted efficiency and encouraged repeat purchases
2022/08 → 2023/05
UX/UI Designer
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Stockholm - On-site
Collaborated with design teams to strengthen UX practices and uncover actionable user insights through research, testing, and mentorship.
Partnered with designers across teams on UX research and usability testing
Facilitated workshops to align teams around user needs
Mentored junior designers and supported skill development
Applied FullStory certificate and expertise to identify key behavior patterns and improvement opportunities
Jeeves ERP
2022/05 → 2022/09
UX/UI Lead Designer
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Stockholm - On-site, remote
Led the UX transformation for Jeeves ERP, driving a cross-functional effort to modernize the product experience through collaboration, iteration, and early user involvement.
Guided a cross-functional team through the full design process
Facilitated workshops to align business goals and user needs
Delivered prototypes from concept to high-fidelity designs
Used iterative testing and user feedback to shape a modern UX benchmark
The final experience was showcased in a promotional film as a model for the new ERP vision
2021/01 → 2022/08
Product Designer
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Stockholm - On-site, remote
Redesigned Jeeves ERP’s design client into the modern, user-friendly Jeeves Design Studio, creating an intuitive tool widely adopted across the organization.
Led user research to understand needs and pain points
Developed prototypes to iterate and validate design solutions
Collaborated closely with stakeholders to ensure alignment
Delivered a highly intuitive tool now broadly used across the organization
2019/01 → 2022/08
UX/UI Designer
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Stockholm - On-site, remote
Redesigned Jeeves ERP’s invoice approval tool to streamline workflows, enhance mobile usability, and reduce errors, delivering a more efficient and user-friendly experience.
Conducted user research to identify pain points and improvement opportunities
Developed iterative prototypes to refine workflows
Collaborated closely with stakeholders and developers for early alignment
Improved mobile usability and minimized errors in the approval process
2020/01 → 2021/05
UX/UI Designer
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Stockholm - On-site, remote
Created a consistent design system for Jeeves ERP’s 3,500+ program modules, improving workflow efficiency and establishing a cohesive visual identity across the platform.
Conducted user research and stakeholder interviews to inform design decisions
Facilitated workshops to align teams and gather feedback
Developed four standardized templates to simplify workflows
Delivered training materials and lectures on the design policy, now integrated into company-wide onboarding
Supported over 2,000 customers with a unified and consistent experience
Freelancer
Freelance digital specialist crafting intuitive experiences, impactful social stories, and cohesive brand identities that connect with people and amplify ideas.
2018/10 → 2018/12
Social Media Content Creator at Non-Violence Art Project
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Stockholm - On-site
Developed visual stories and photo concepts to help Non-Violence Art Project engage audiences and amplify their message of peace.
Created photo concepts tailored for social media engagement
Developed visual storytelling to communicate the organization’s mission
Helped increase audience awareness and strengthen brand messaging
2018/01 → 2018/02
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Stockholm - Remote
Designed a new logo and brand identity, establishing a cohesive visual language that strengthened the company’s image and reflected its core values.
Developed a new logo aligned with the brand’s vision
Created a cohesive visual identity across all touchpoints
Ensured the design reflected company values and enhanced brand perception
2018/01 → 2018/02
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Stockholm - Remote
Drove digital transformation through user-centered design, applying expertise in UX, workshops, Design Thinking and team facilitation.
Adoveo
Adoveo, a Stockholm-based SaaS company, creates high-engagement interactive campaigns. As first UX/UI designer, I led research, designed workflows, and developed interfaces that aligned user needs with business goals.
2017 → 2018
UX/UI Designer
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Stockholm - On-site
Designed a self-service tool for creating interactive video ads, replacing a manual, time-consuming process with a more efficient and user-friendly solution.
Conducted competitive analysis to inform design decisions
Created sketches and wireframes to map out the user flow
Facilitated workshops to gather feedback and align stakeholders
Developed a clickable prototype to ensure a consistent, intuitive, and efficient user experience










